Miao Hu

24 papers and 312 indexed citations i.

Miao Hu has authored 24 papers that have received a total of 312 indexed citations. This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (5 papers) and Sustainable Supply Chain Management (4 papers). Miao Hu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (5 papers) and Sustainable Supply Chain Management (4 papers) and collaborates with scholars based in China, United States and Australia. Miao Hu's co-authors include Qimei Chen and Derek D. Rucker and has published in prestigious journals such as Renewable and Sustainable Energy Reviews, Journal of Consumer Research and Journal of Cleaner Production