Michael A. Belch
About
Michael A. Belch has authored 21 papers that have received a total of 924 indexed citations.
This includes 14 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Michael A. Belch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States. Michael A. Belch's co-authors include George E. Belch, Donald Sciglimpaglia, George Easton, Robert B. Settle and Pamela L. Alreck and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Information & Management
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