Michael Bendixen
About
Michael Bendixen has authored 15 papers that have received a total of 499 indexed citations.
This includes 9 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Michael Bendixen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, South Africa and Sweden. Michael Bendixen's co-authors include Russell Abratt, Yuliya V. Yurova, Anjala S. Krishen, Dawn Iacobucci and Kathleen O’Leary and has published in prestigious journals such as Journal of Business Ethics, Industrial Marketing Management and Journal of Retailing and Consumer Services
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