Michael Greatorex

8 papers and 558 indexed citations i.

Michael Greatorex has authored 8 papers that have received a total of 558 indexed citations. This includes 5 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 2 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (3 papers). Michael Greatorex is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United Kingdom and Spain. Michael Greatorex's co-authors include Vincent‐Wayne Mitchell, Pablo Antonio Muñoz Gallego, J. F. Pickering, P. J. Laycock and V‐W. Mitchell and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Economic Psychology.