Michael K. Mills

17 papers and 297 indexed citations i.

Michael K. Mills has authored 17 papers that have received a total of 297 indexed citations. This includes 7 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Infectious Diseases. The topics of these papers are Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (2 papers). Michael K. Mills is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States and Australia. Michael K. Mills's co-authors include Thomas V. Bonoma, Vincent J. Starai, Chauncey Wilson, R. Barry Ruback and Zhiru Li and has published in prestigious journals such as PLoS ONE, Journal of Business Research and PLoS Pathogens.