Michael Merz

11 papers and 656 indexed citations i.

Michael Merz has authored 11 papers that have received a total of 656 indexed citations. This includes 5 papers in Strategy and Management, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Innovation in Industries (3 papers). Michael Merz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Innovation in Industries (3 papers) and collaborates with scholars based in United States, Germany and Canada. Michael Merz's co-authors include Dana L. Alden, Winfried Lamersdorf, Tobias Fissler and Mario V. Wüthrich and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and Journal of International Marketing