Michael Schade
About
Michael Schade has authored 19 papers that have received a total of 294 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (2 papers). Michael Schade is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in Germany, Australia and The Netherlands. Michael Schade's co-authors include Christoph Burmann, Rico Piehler, N. D. Riley, Tilo Halaszovich and Kristina Klein and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Product & Brand Management
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