Michael Scholz
About
Michael Scholz has authored 35 papers that have received a total of 356 indexed citations.
This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (6 papers). Michael Scholz is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in Germany and Sweden. Michael Scholz's co-authors include Verena Dorner, Oliver Hinz, Markus Franz, Holger Ulbrich and Gerd Dannhardt and has published in prestigious journals such as European Journal of Operational Research, Expert Systems with Applications and European Journal of Medicinal Chemistry
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