Michelle Yoo

11 papers and 354 indexed citations i.

Michelle Yoo has authored 11 papers that have received a total of 354 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (4 papers). Michelle Yoo is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States and United Kingdom. Michelle Yoo's co-authors include Orie Berezan, Wan Yang, Ashok K. Singh, Natasa Christodoulidou and Anjala S. Krishen and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Travel & Tourism Marketing and Journal of Hospitality & Tourism Research