Mike Molesworth
About
Mike Molesworth has authored 47 papers that have received a total of 1.6k indexed citations.
This includes 27 papers in Sociology and Political Science, 18 papers in Marketing and 6 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Digital Games and Media (9 papers). Mike Molesworth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Digital Games and Media (9 papers) and collaborates with scholars based in United Kingdom, United States and Pakistan. Mike Molesworth's co-authors include Janice Denegri‐Knott, Georgiana Grigore, Richard Scullion, Elizabeth Nixon and Mona Moufahim and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics
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