Minjung Park

79 papers and 859 indexed citations i.

Minjung Park has authored 79 papers that have received a total of 859 indexed citations. This includes 40 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 13 papers in Cultural Studies. The topics of these papers are Consumer Perception and Purchasing Behavior (22 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Consumer Retail Behavior Studies (16 papers). Minjung Park is often cited by papers focused on Consumer Perception and Purchasing Behavior (22 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Consumer Retail Behavior Studies (16 papers) and collaborates with scholars based in South Korea and United States. Minjung Park's co-authors include Jungmin Yoo, Minjeong Kim, Jung-Hwan Kim, Si Young Lee and Sung-Wook Yun and has published in prestigious journals such as Nanoscale, Journal of Business Research and IEEE Access