Minoo Farhangmehr
About
Minoo Farhangmehr has authored 34 papers that have received a total of 945 indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Diverse Aspects of Tourism Research (5 papers). Minoo Farhangmehr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Diverse Aspects of Tourism Research (5 papers) and collaborates with scholars based in Portugal, United Kingdom and Spain. Minoo Farhangmehr's co-authors include Maria Sarmento, Marjan S. Jalali, Maria de Lourdes Machado‐Taylor, Helena Nobre and Ana Maria Soares and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Retailing and Consumer Services
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