Minu Kumar

8 papers and 505 indexed citations i.

Minu Kumar has authored 8 papers that have received a total of 505 indexed citations. This includes 8 papers in Marketing, 4 papers in Social Psychology and 3 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Color perception and design (4 papers) and Aesthetic Perception and Analysis (2 papers). Minu Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Color perception and design (4 papers) and Aesthetic Perception and Analysis (2 papers) and collaborates with scholars based in United States and Germany. Minu Kumar's co-authors include Charles H. Noble, Janell D. Townsend, Douglas W. Vorhies, Nitika Garg and Rebecca J. Slotegraaf and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science