M.J.S. Louro

6 papers and 424 indexed citations i.

M.J.S. Louro has authored 6 papers that have received a total of 424 indexed citations. This includes 3 papers in Organizational Behavior and Human Resource Management, 3 papers in Marketing and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (2 papers) and Cultural Differences and Values (1 paper). M.J.S. Louro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (2 papers) and Cultural Differences and Values (1 paper) and collaborates with scholars based in The Netherlands and Portugal. M.J.S. Louro's co-authors include Marcel Zeelenberg and Rik Pieters and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Consumer Research and Academy of Management Perspectives