Mobin Fatma
About
Mobin Fatma has authored 42 papers that have received a total of 1.4k indexed citations.
This includes 35 papers in Marketing, 22 papers in Organizational Behavior and Human Resource Management and 21 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Corporate Social Responsibility Reporting (20 papers) and Customer Service Quality and Loyalty (20 papers). Mobin Fatma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Corporate Social Responsibility Reporting (20 papers) and Customer Service Quality and Loyalty (20 papers) and collaborates with scholars based in Saudi Arabia, India and France. Mobin Fatma's co-authors include Imran Khan, Zillur Rahman, Linda D. Hollebeek, Jamid Ul Islam and Vikas Kumar and has published in prestigious journals such as International Journal of Hospitality Management, Sustainability and Journal of Retailing and Consumer Services
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