Monic Sun
About
Monic Sun has authored 27 papers that have received a total of 1.1k indexed citations.
This includes 19 papers in Marketing, 10 papers in Strategy and Management and 10 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (9 papers) and Digital Platforms and Economics (7 papers). Monic Sun is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (9 papers) and Digital Platforms and Economics (7 papers) and collaborates with scholars based in United States, Canada and Portugal. Monic Sun's co-authors include J. Miguel Villas‐Boas, Fernando Branco, Feng Zhu, Jiwoong Shin and Yuxin Chen and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science
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