Moonhee Yang

8 papers and 271 indexed citations i.

Moonhee Yang has authored 8 papers that have received a total of 271 indexed citations. This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Computer Networks and Communications. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Social and Intergroup Psychology (2 papers) and Industrial Vision Systems and Defect Detection (1 paper). Moonhee Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Social and Intergroup Psychology (2 papers) and Industrial Vision Systems and Defect Detection (1 paper) and collaborates with scholars based in United States. Moonhee Yang's co-authors include David R. Roskos‐Ewoldsen and Laura M. Arpan and has published in prestigious journals such as Journal of Communication and Journal of Advertising.