Morikazu Hirose

7 papers and 450 indexed citations i.

Morikazu Hirose has authored 7 papers that have received a total of 450 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Information Systems and Management and 2 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Morikazu Hirose is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in Spain, China and New Zealand. Morikazu Hirose's co-authors include Shintaro Okazaki, Vesna Žabkar, Matevž Rašković, Hairong Li and Kim‐Shyan Fam and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Advertising