Mrugank V. Thakor

18 papers and 932 indexed citations i.

Mrugank V. Thakor has authored 18 papers that have received a total of 932 indexed citations. This includes 14 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (5 papers) and Customer Service Quality and Loyalty (5 papers). Mrugank V. Thakor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Canada, United States and Latvia. Mrugank V. Thakor's co-authors include Rajneesh Suri, Lea Prevel Katsanis, Anne M. Lavack, Khaled J. Saleh and Ashwin W. Joshi and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing