Mu Zhang

107 papers and 828 indexed citations i.

Mu Zhang has authored 107 papers that have received a total of 828 indexed citations. This includes 65 papers in Sociology and Political Science, 22 papers in Marketing and 16 papers in Transportation. The topics of these papers are Diverse Aspects of Tourism Research (43 papers), Digital Marketing and Social Media (28 papers) and Cruise Tourism Development and Management (11 papers). Mu Zhang is often cited by papers focused on Diverse Aspects of Tourism Research (43 papers), Digital Marketing and Social Media (28 papers) and Cruise Tourism Development and Management (11 papers) and collaborates with scholars based in China, Macao and Hong Kong. Mu Zhang's co-authors include Rob Law, Yifan Zuo, Sirong Chen and Zhanbing Ren and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Frontiers in Psychology and Sustainability