Muhammad Ashfaq

About

Muhammad Ashfaq has authored 48 papers that have received a total of 1.4k indexed citations. This includes 18 papers in Marketing, 17 papers in Sociology and Political Science and 12 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (12 papers) and Environmental Sustainability in Business (10 papers). Muhammad Ashfaq is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (12 papers) and Environmental Sustainability in Business (10 papers) and collaborates with scholars based in China, Pakistan and Malaysia. Muhammad Ashfaq's co-authors include Qingyu Zhang, Khuram Shahzad, Fayaz Ali, Rashedul Hasan and Saira Begum and has published in prestigious journals such as Journal of Cleaner Production, Computers in Human Behavior and Frontiers in Psychology.

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