Muhammad Ashraf

18 papers and 282 indexed citations i.

Muhammad Ashraf has authored 18 papers that have received a total of 282 indexed citations. This includes 9 papers in Information Systems and Management, 8 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Muhammad Ashraf is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Pakistan, China and Malaysia. Muhammad Ashraf's co-authors include Rana Umair Ashraf, Fujun Hou, Jamil Ahmad, Noor Ismawati Jaafar and Syed Anees Haider Zaidi and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Business Strategy and the Environment.