Muhammad Shakaib Akram

31 papers and 760 indexed citations i.

Muhammad Shakaib Akram has authored 31 papers that have received a total of 760 indexed citations. This includes 19 papers in Sociology and Political Science, 12 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Muhammad Shakaib Akram is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United Kingdom, Bangladesh and Saudi Arabia. Muhammad Shakaib Akram's co-authors include Mahmud Akhter Shareef, M. Awais Shakir Goraya, Aneela Malik, Zeeshan Ahmed Bhatti and Yogesh K. Dwivedi and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Sustainability.