Muhammad Waqas

27 papers and 239 indexed citations i.

Muhammad Waqas has authored 27 papers that have received a total of 239 indexed citations. This includes 15 papers in Sociology and Political Science, 13 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Organizational and Employee Performance (5 papers). Muhammad Waqas is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Organizational and Employee Performance (5 papers) and collaborates with scholars based in Malaysia, Pakistan and China. Muhammad Waqas's co-authors include Zalfa Laili Hamzah, Noor Akma Mohd Salleh, Farooq Anwar, Muhammad Usman and Arsalan Najmi and has published in prestigious journals such as Journal of Business Research, Environmental Research and Environmental Science and Pollution Research.