Mumuh Mulyana

13 papers and 39 indexed citations i.

Mumuh Mulyana has authored 13 papers that have received a total of 39 indexed citations. This includes 9 papers in Marketing, 8 papers in Demography and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior and Marketing Influence (9 papers), SMEs Development and Digital Marketing (7 papers) and Employee Performance and Leadership (2 papers). Mumuh Mulyana is often cited by papers focused on Consumer Behavior and Marketing Influence (9 papers), SMEs Development and Digital Marketing (7 papers) and Employee Performance and Leadership (2 papers) and collaborates with scholars based in Indonesia. Mumuh Mulyana's co-authors include Harianto Harianto, Dedi Budiman Hakim, Sri Hartoyo, K. Shankar and Phong Thanh Nguyen and has published in prestigious journals such as and