Mun Yee Lai

8 papers and 258 indexed citations i.

Mun Yee Lai has authored 8 papers that have received a total of 258 indexed citations. This includes 6 papers in Sociology and Political Science, 6 papers in Food Science and 6 papers in Marketing. The topics of these papers are Culinary Culture and Tourism (6 papers), Diverse Aspects of Tourism Research (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Mun Yee Lai is often cited by papers focused on Culinary Culture and Tourism (6 papers), Diverse Aspects of Tourism Research (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Australia, Taiwan and Malaysia. Mun Yee Lai's co-authors include Catheryn Khoo‐Lattimore, Elaine Chiao Ling Yang, Wang Ying and Rawan Nimri and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Tourism Research