Munhyang Oh

15 papers and 481 indexed citations i.

Munhyang Oh has authored 15 papers that have received a total of 481 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Food Science. The topics of these papers are Culinary Culture and Tourism (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Aspects of Tourism Research (4 papers). Munhyang Oh is often cited by papers focused on Culinary Culture and Tourism (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Aspects of Tourism Research (4 papers) and collaborates with scholars based in Hong Kong, United Kingdom and Macao. Munhyang Oh's co-authors include Seongseop Kim, Youngjoon Choi, Miju Choi, Frank Badu‐Baiden and Ja Young Choe and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Current Issues in Tourism and International Journal of Tourism Research