Myfanwy Trueman
About
Myfanwy Trueman has authored 25 papers that have received a total of 946 indexed citations.
This includes 13 papers in Sociology and Political Science, 11 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Myfanwy Trueman is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United Kingdom, Sweden and Japan. Myfanwy Trueman's co-authors include Kayhan Tajeddini, Riyad Eid, Nelarine Cornelius, Gretchen Larsen and Oriol Iglesias and has published in prestigious journals such as Long Range Planning, International Journal of Hospitality Management and European Journal of Marketing
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Viswanath Reddy Belum are published in Top fields papers by Anja Schäfer are about Top countries impacted by papers by R. C. Chubb Top fields papers by Anatoly Gibel are about Top journals papers by Xavier Pintado are published in Top journals papers by Emiliano Hernández are published in Top countries impacted by papers by Eriko Yoshida Top fields papers by Robert Paquin are about