Myung‐Soo Jo

22 papers and 509 indexed citations i.

Myung‐Soo Jo has authored 22 papers that have received a total of 509 indexed citations. This includes 17 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Cultural Differences and Values (7 papers) and Digital Marketing and Social Media (7 papers). Myung‐Soo Jo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Cultural Differences and Values (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Canada, China and South Korea. Myung‐Soo Jo's co-authors include Emine Sarigöllü, Myriam Ertz, Fahri Karakaş, James E. Nelson and Dapeng Liang and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Environmental Management