N.A. Rajagopal

140 papers and 919 indexed citations i.

N.A. Rajagopal has authored 140 papers that have received a total of 919 indexed citations. This includes 63 papers in Marketing, 41 papers in Organizational Behavior and Human Resource Management and 26 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (36 papers) and Customer Service Quality and Loyalty (35 papers). N.A. Rajagopal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (36 papers) and Customer Service Quality and Loyalty (35 papers) and collaborates with scholars based in Mexico, India and United States. N.A. Rajagopal's co-authors include Maria Fragaki, F Feit, Peter Jacob, Asha Kamath and Jerry Banks and has published in prestigious journals such as Circulation, Journal of the Operational Research Society and Management Decision