Naeem Akhtar
About
Naeem Akhtar has authored 62 papers that have received a total of 1.1k indexed citations.
This includes 33 papers in Marketing, 26 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (21 papers). Naeem Akhtar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (21 papers) and collaborates with scholars based in Pakistan, China and United Kingdom. Naeem Akhtar's co-authors include Umar Iqbal Siddiqi, Tahir Islam, Muhammad Nadeem Akhtar, Wasim Ahmad and Jin Sun and has published in prestigious journals such as Industrial Marketing Management, International Journal of Hospitality Management and Sustainability
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