Naeem Hayat

58 papers and 408 indexed citations i.

Naeem Hayat has authored 58 papers that have received a total of 408 indexed citations. This includes 24 papers in Marketing, 23 papers in Information Systems and Management and 18 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (23 papers), Digital Marketing and Social Media (16 papers) and Environmental Sustainability in Business (11 papers). Naeem Hayat is often cited by papers focused on Technology Adoption and User Behaviour (23 papers), Digital Marketing and Social Media (16 papers) and Environmental Sustainability in Business (11 papers) and collaborates with scholars based in Malaysia, Saudi Arabia and Pakistan. Naeem Hayat's co-authors include Abdullah Al Mamun, Qing Yang, Noor Raihani Zainol, Anas A. Salameh and Zafir Khan Mohamed Makhbul and has published in prestigious journals such as PLoS ONE, Frontiers in Psychology and Sustainability