Naili Farida

102 papers and 313 indexed citations i.

Naili Farida has authored 102 papers that have received a total of 313 indexed citations. This includes 60 papers in Marketing, 51 papers in Demography and 40 papers in Organizational Behavior and Human Resource Management. The topics of these papers are SMEs Development and Digital Marketing (50 papers), Consumer Behavior and Marketing Influence (50 papers) and Employee Performance and Motivation (18 papers). Naili Farida is often cited by papers focused on SMEs Development and Digital Marketing (50 papers), Consumer Behavior and Marketing Influence (50 papers) and Employee Performance and Motivation (18 papers) and collaborates with scholars based in Indonesia. Naili Farida's co-authors include Elia Ardyan, Nuryakin Nuryakin, Bulan Prabawani, Heru Kurnianto Tjahjono and Ahyar Yuniawan and has published in prestigious journals such as Asia Pacific Management Review, Cogent Business & Management and Journal of Relationship Marketing