Najam Ul Zia
About
Najam Ul Zia has authored 15 papers that have received a total of 421 indexed citations.
This includes 6 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation and Knowledge Management (3 papers) and Big Data and Business Intelligence (3 papers). Najam Ul Zia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation and Knowledge Management (3 papers) and Big Data and Business Intelligence (3 papers) and collaborates with scholars based in Czechia, United Kingdom and Finland. Najam Ul Zia's co-authors include Saqib Shamim, Zaheer Khan, Syed Muhammad Shariq, Jing Zeng and Usama Awan and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change
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