Namho Chung

152 papers and 5.4k indexed citations i.

Namho Chung has authored 152 papers that have received a total of 5.4k indexed citations. This includes 113 papers in Sociology and Political Science, 72 papers in Information Systems and Management and 47 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (98 papers), Technology Adoption and User Behaviour (72 papers) and Customer Service Quality and Loyalty (43 papers). Namho Chung is often cited by papers focused on Digital Marketing and Social Media (98 papers), Technology Adoption and User Behaviour (72 papers) and Customer Service Quality and Loyalty (43 papers) and collaborates with scholars based in South Korea, United States and United Kingdom. Namho Chung's co-authors include Chulmo Koo, Hyunae Lee, Myung Ja Kim, Choong‐Ki Lee and Hee‐Jeong Han and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior