Nan Cui

24 papers and 254 indexed citations i.

Nan Cui has authored 24 papers that have received a total of 254 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Virtual Reality Applications and Impacts (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Nan Cui is often cited by papers focused on Digital Marketing and Social Media (4 papers), Virtual Reality Applications and Impacts (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China, Hong Kong and United States. Nan Cui's co-authors include Zhilin Yang and William J. Qualls and has published in prestigious journals such as Journal of Consumer Research, MIS Quarterly and Journal of Business Research