Nancy L. Cassill
About
Nancy L. Cassill has authored 39 papers that have received a total of 392 indexed citations.
This includes 16 papers in Marketing, 15 papers in Strategy and Management and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Global Trade and Competitiveness (7 papers). Nancy L. Cassill is often cited by papers focused on Consumer Retail Behavior Studies (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Global Trade and Competitiveness (7 papers) and collaborates with scholars based in United States, China and Türkiye. Nancy L. Cassill's co-authors include William Oxenham, Jane Boyd Thomas, Michelle R. Jones, Doris H. Kincade and Nicholas C. Williamson and has published in prestigious journals such as Marketing Intelligence & Planning, Journal of Fashion Marketing and Management and Journal of the Textile Institute
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