Nancy M. Ridgway
About
Nancy M. Ridgway has authored 26 papers that have received a total of 4.2k indexed citations.
This includes 19 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Market Behavior and Pricing (6 papers). Nancy M. Ridgway is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, Canada and Latvia. Nancy M. Ridgway's co-authors include Monika Kukar‐Kinney, Peter Bloch, Kent B. Monroe, Debra Z. Basil and Daniel L. Sherrell and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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