Nancy Wong

47 papers and 3.1k indexed citations i.

Nancy Wong has authored 47 papers that have received a total of 3.1k indexed citations. This includes 20 papers in Social Psychology, 17 papers in Marketing and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (14 papers) and Social and Intergroup Psychology (7 papers). Nancy Wong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (14 papers) and Social and Intergroup Psychology (7 papers) and collaborates with scholars based in United States, Japan and France. Nancy Wong's co-authors include Aaron Ahuvia, James E. Burroughs, Richard P. Bagozzi, Aric Rindfleisch and Kaiping Peng and has published in prestigious journals such as Blood, Journal of Consumer Research and Journal of Business Research