Natalia Rubio
About
Natalia Rubio has authored 54 papers that have received a total of 1.1k indexed citations.
This includes 37 papers in Marketing, 22 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (23 papers) and Digital Marketing and Social Media (20 papers). Natalia Rubio is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (23 papers) and Digital Marketing and Social Media (20 papers) and collaborates with scholars based in Spain, Argentina and Finland. Natalia Rubio's co-authors include María Jesús Yagüe Guillén, Sara Campo, Nieves Villaseñor, Javier Oubiña and Jano Jiménez‐Barreto and has published in prestigious journals such as Tourism Management, Frontiers in Psychology and Journal of Travel Research
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