Nathan M. Fong

20 papers and 656 indexed citations i.

Nathan M. Fong has authored 20 papers that have received a total of 656 indexed citations. This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers). Nathan M. Fong is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in United States, China and Peru. Nathan M. Fong's co-authors include Xueming Luo, Yuchi Zhang, Sangsuk Yoon, Zheng Fang and Ricardo Garcı́a and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science