Nathan Novemsky

22 papers and 2.0k indexed citations i.

About

Nathan Novemsky has authored 22 papers that have received a total of 2.0k indexed citations. This includes 12 papers in General Decision Sciences, 9 papers in Applied Psychology and 7 papers in Sociology and Political Science. The topics of these papers are Decision-Making and Behavioral Economics (12 papers), Behavioral Health and Interventions (9 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Nathan Novemsky is often cited by papers focused on Decision-Making and Behavioral Economics (12 papers), Behavioral Health and Interventions (9 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, Singapore and Hong Kong. Nathan Novemsky's co-authors include Ravi Dhar, Ernest Baskin, Daniel Kahneman, Rebecca K. Ratner and Maurice E. Schweitzer and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science

In The Last Decade

Rankless by CCL
2025