Ernest Baskin

27 papers and 664 indexed citations i.

Ernest Baskin has authored 27 papers that have received a total of 664 indexed citations. This includes 12 papers in Marketing, 5 papers in Social Psychology and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Decision-Making and Behavioral Economics (3 papers). Ernest Baskin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Decision-Making and Behavioral Economics (3 papers) and collaborates with scholars based in United States, China and Singapore. Ernest Baskin's co-authors include Xiaoying Zheng, Nathan Novemsky, Ravi Dhar, Peggy J. Liu and Sean P. Coary and has published in prestigious journals such as PLoS ONE, Journal of Marketing Research and Journal of Consumer Research