Neelotpaul Banerjee

17 papers and 213 indexed citations i.

Neelotpaul Banerjee has authored 17 papers that have received a total of 213 indexed citations. This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Neelotpaul Banerjee is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in India. Neelotpaul Banerjee's co-authors include Gautam Bandyopadhyay and has published in prestigious journals such as Marketing Intelligence & Planning, Journal of Research in Interactive Marketing and Global Business Review.