Neena Sinha

36 papers and 1.2k indexed citations i.

Neena Sinha has authored 36 papers that have received a total of 1.2k indexed citations. This includes 19 papers in Information Systems and Management, 15 papers in Sociology and Political Science and 12 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (8 papers). Neena Sinha is often cited by papers focused on Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in India, Spain and United States. Neena Sinha's co-authors include Nidhi Singh, Miklesh Prasad Yadav, Ajay Garg, Pranay Verma and Francisco Liébana‐Cabanillas and has published in prestigious journals such as Technological Forecasting and Social Change, International Journal of Information Management and Journal of Retailing and Consumer Services