Pranay Verma

26 papers and 266 indexed citations i.

Pranay Verma has authored 26 papers that have received a total of 266 indexed citations. This includes 17 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers). Pranay Verma is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in India and Japan. Pranay Verma's co-authors include Neena Sinha, Sanjeev Prashar, Anita Goyal, N H Padmaraj and Chandan Parsad and has published in prestigious journals such as Technological Forecasting and Social Change, Technology in Society and Advances in Engineering Software