Anita Goyal
About
Anita Goyal has authored 26 papers that have received a total of 347 indexed citations.
This includes 9 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Plant Science. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers). Anita Goyal is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in India, Spain and United States. Anita Goyal's co-authors include Pranay Verma, R.K. Naresh, David López-López, Ángel A. Juan and Canan G. Corlu and has published in prestigious journals such as Agricultural Water Management, Microscopy Research and Technique and British Food Journal
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