David López-López
About
David López-López has authored 18 papers that have received a total of 193 indexed citations.
This includes 7 papers in Strategy and Management, 6 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (4 papers) and Digital Platforms and Economics (3 papers). David López-López is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (4 papers) and Digital Platforms and Economics (3 papers) and collaborates with scholars based in Spain, United States and India. David López-López's co-authors include Francisco J. Martínez‐López, Ángel A. Juan, Carmen De‐Pablos‐Heredero, Anita Goyal and Canan G. Corlu and has published in prestigious journals such as Journal of Retailing and Consumer Services, Computers & Industrial Engineering and Journal of Marketing Management
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