Journal of Marketing Management
About
The 2.2k papers published in Journal of Marketing Management in the last decades have received a total of 66.0k indexed citations.
Papers published in Journal of Marketing Management usually cover Marketing (1.1k papers), Sociology and Political Science (669 papers) and Organizational Behavior and Human Resource Management (667 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (715 papers), Customer Service Quality and Loyalty (515 papers) and Digital Marketing and Social Media (366 papers). The most active scholars publishing in Journal of Marketing Management are Leslie de Chernatony, Nigel F. Piercy, Mark Tadajewski, Andrea Prothero and Stephen Brown
In The Last Decade
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