Andrea Prothero
About
Andrea Prothero has authored 60 papers that have received a total of 3.9k indexed citations.
This includes 38 papers in Marketing, 14 papers in Gender Studies and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Environmental Sustainability in Business (19 papers) and Media, Gender, and Advertising (11 papers). Andrea Prothero is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Environmental Sustainability in Business (19 papers) and Media, Gender, and Advertising (11 papers) and collaborates with scholars based in Ireland, United Kingdom and United States. Andrea Prothero's co-authors include Pierre McDonagh, Margaret‐Anne Lawlor, Susan Dobscha, Lisa O’Malley and Lucie K. Ozanne and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Management Studies
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Andrew G. Hughson are co-authored with Top fields papers by George E. Plopper are about Top authors papers by Eva Ramirez‐Llodra are co-authored with Top fields papers by Andrew C. Simmonett are about Top authors papers by Sonja Forss‐Petter are co-authored with Top journals papers by Rosemary Hiscock are published in Top fields papers by Merichel Plaza are about Top fields papers by José Van der Heyden are about